Increasing Sales With Out of Home Marketing

If you are thinking of an advertising medium that has the ability to increase your brand reach and visibility, then you should be thinking of out of home advertising. Right now, this is one of the hottest advertising solutions used by people to create massive popularity for their products. Out of home advertising involves anything from fliers and posters to sky writing and the huge amount of place based media. Its application and processes are so dynamic that old and outdate billboards in their thousands are frequently being converted to top of the range LED billboards that can promote anything that needs promoting. Some of these advertising are restricted to certain time frames. For example, there can be an ad for Nike shorts on one board at 5p.m and another ad for Xbox at 11p.m on the same board.

Not only is out of home advertising exciting and dynamic sending a barrage of messages at potential prospects. It is also the favourite of start-up and SMBs (Small and medium scale businesses) because of the costs. It is very result oriented and affordable. To increase your sales dramatically using out of home marketing, heres what you should do:

1. Location

Like Ray Kroc of McDonalds often said Its all about the location. If your location is wrong, you are not likely to get any results. Know that with the exception of skywriting, most out of home advertising involves the use of a static media. This basically means that your ads will be on posters, beaches as in the case of beach sand impression, billboards and maybe fliers. So when targeting your prospects, be sure to take note of high density areas and high attraction quotient.

For example, a teeth whitening ad placed on the door of a beauty shop is bound to be noticed. The same goes for an ad that is placed in your direct line of vision as you walk into a mall. So, choose locations where your prospects are likely to gather frequently. Shopping stores and malls are an effective place for ads. You can put your sticker on the shopping carts, in front of the cashier and just behind the cashier. This will get noticed fast and is likely to increase your chances of increasing your sales because your prospects are just about to make a buying decision at the point they see your ads.

2. Strong Message

Just think about McDonalds billboard ads and you get the idea. The message is simple: come in, eat and take away. Thats what your message should be like “strong, definite, and unclustered. Most of your prospects are likely going to be on the move. The bottom line with these ads is Get their attention and give them the message in less than 3 seconds. Anything more and you are wasting your time. In fact the advertising association of America (AAA) recommends that the words on all such out of home ads be at the highest, 7 with a strong visual image.

People Love Amazon Kindle eBook Reader

Electronic book readers are nothing new. Over the past decades, many have actually tried but failed, until Amazon that is. Ever since the Kindle, it’s actually groovy again to be reading. By and large, it is in vogue especially among the executive and academic ranks. Everyone would want one, for whatever reasons; work needs, status symbol, lifestyle and what not….. Whether you’re pro or against it, it captures your attention!

With the launch of Kindle 2 Amazon has integrated the entire business of e-reading. The Electronic Book Reader is not only filled with smart features, it’s also connected and mobile just like the cellular phone. It is essentially a cellular eBook reader in that it has wireless coverage anywhere in the US for Amazon bookstores plus browsing text-centric websites like Wikipedia, Google and others.

The original Amazon Kindle wasn’t much of a looker but you can’t say that about the new Kindle. Looking stylish and a lot more approachable than its predecessor, the Kindle 2 is also an ergonomics masterpiece. Whether it’s by chance or choice, the appearance is very Apple-like (iPod) and that’s a plus with many folks. But looks aside, it’s a functional gem in its own right.

If the Amazon Kindle 2 looks great and grab the limelight, that’s a bonus, not the original idea. But seriously, it’s supposed to just disappear into the reading. Like a good paper-filled book, it’s the proverbial judging the content and not the cover but what the heck! It’s that lucky star again for Amazon. Having that said, the technology packed into the Kindle is surely worth a mention.

The most distinctive feature of the Amazon eBook Reader is the Whispernet. This is a wireless service for acquiring content and some degree of internet access. It also carries the Whispersync feature which links other Kindles and its associated devices such as the iPhones and iPods plus others in the future. When you Buy Kindle 2, Amazon will pay for the lifetime connectivity of the particular e-reader. The network is 3G-based so it doesn’t have to be in a hotspot to operate.

Yes, the Amazon Kindle eBook Reader is but a book. And what a book! It’s any book you wish, out of 275,000 and you can carry more than a thousand of them everywhere you go and access the rest in less than 60 seconds. Amazon has publicly stated its goal of availing any book that’s ever printed in electronic form for the Kindle within the US. That’s a tall order but based on their track record, you don’t want to bet against it.