Several years ago you could only make phone calls with your phone. Of course since that time mobile phones have definitely advanced quite a bit. With the new sim free mobile phone, you can surf online, send pictures, chat on Instant Message, and even text. Some even provide you with live television shows and offer you GPS navigation too.

The technology is advancing very quickly. In fact, with the new hot pink mobile phone, it is so cutting edge that many users feel that it is actually far too complicated for them to use. A survey taken recently found that at least 60 % of people using cell phones think that the phones they have are too complicated for them to use and that they never use many features. Quite a few would be very happy with a phone that only had options for texting and voice.

As the sim free mobile phone market expands it gathers customers from both ends of the age range. The original core customer base for mobile phones was working adults. But kids are increasingly getting their own phones to use and they want all the latest technology, at least all that their parents are willing to pay for.

The new technology gets all the media attention as the smart phone market is where all the new technology is appearing. This is what companies want to sell because they make more money off the more expensive phones. And the carriers make more profit from hip young users who use email and the internet on their pink mobile phone than they do from older less technologically advanced users who just want to talk.

Of course phone companies shouldn’t ignore the older market, since it is really starting to grow. Many older people are purchasing cell phones. As the population grows older, the percentage of those that are older is growing, meaning they are a big market today. So if a sim free mobile phone is too difficult to use or has features that make it hard to deal with, companies can lose customers over this.

The bottom line is that there is no one phone for every user, so while the companies will always be focusing on the latest features and technologies that they can add to their top of the line sim free mobile phones, they cannot forget about granny who wants a hot pink mobile phone that is easy to call her grandchildren on and nothing more.

There are already simple phones available, but phone companies must keep on making them available with the new and improved models that they sell as well. The companies also need to offer services in ways that are fair to everyone that is using these plans.

Someone who only wants to talk will clearly not want to pay as much as a user who is surfing the web all day, nor should they have to. Different plans and packages that offer limited features will allow all users to find the right match for their needs.